The Importance Of Choosing The Right Keywords For SEO

Choosing the best keywords to optimise your website for is an absolutely vital foundation of SEO and should be given very careful consideration by anybody looking to undertake an SEO campaign for their website.

A keyword (also known as a keyphrase) can consist of one or two words (known as a short-tail keyword) or it can be a phrase consisting of 3 or more words (this is known as a long-tail keyword).

Ideally you should typically target only one keyword per page so it is vital that you choose a phrase that your customers will be searching for in Google. For example if you are an electrician based in London then it would be sensible to choose the keyword “electrician in London” for your homepage.

Many people are overconfident regarding their choice of keywords that they often neglect to do the proper research into the keywords that people commonly search for on Google and the other major search engines.

This is what I would recommend as a good procedure to help SEO beginners choose the right keywords for their site:

1) Ask as many people as you can – this may be your friends, family, staff and current customers. Ask them what keywords they would search for in order to find your website (you may be surprised!)

2) Be as specific as possible – long-tail keywords are much easier to rank higher for in Google and you are much more likely to receive high-quality traffic especially if you are a small business offering a local or regional service.

3) Use Free Keyword Analysis Tools – There are several free tools which enable you to check the popularity of your potential keywords such as Google Adwords. They will show you the number of monthly global and local searches for each keyword and how much competition there is from other sites. Consider choosing a less popular keyword if there is significantly less competition from other sites.

4) Check Your Competitors Sites – Before I embark on any SEO campaign for a customer I always have a look at the competition to see what they are doing and how well they are doing it. Pay attention to the keywords they have chosen for each page (check the page source and look at the H1 tag which should reflect their primary keyword for each page, assuming their site is correctly optimised).

By taking the time to follow the steps above and invest in some proper keyword research this should hopefully give you a reasonable base from which to start your SEO campaign. If you get it right at the beginning then this will hopefully enable you invest your time in both on-page and off-page optimisation and see some real results for your chosen keywords in the near future.

Visual Electrical Inspection

A visual electrical inspection is intended as a means of identifying defects, damage and weakening of the electrical system in a home. It is a speedy way and cost effective way of determining whether or not the installation complies with the current BS7671 electrical safety standard. Once inspected a small report is usually written explaining where there are defects in the system and what these are.

The electrician is specifically inspecting the installation for safety, deterioration, decay, wear and tear and overloading.

This sort of electrical inspection will not involve any circuit testing. Therefore, by itself, it cannot determine whether that installation is totally safe for continued use.

So why would I want a Visual Electrical Inspection then?

If you are considering the acquisition of a new flat, house or office, you may want to think about a Visual Electrical Inspection. This inspection can give you a reasonable indication of the state of the electrical system in the building. The benefit of this inspection is that it is moderately quick and inexpensive.

Once you have the report, you can make an knowledgeable decision on whether or not to purchase the property, whether the electrical system wants repair or upgrading and whether to take that into account when making an offer for the building.

If you are a landlord renting a property out, a visual inspection report may well be used as an interim measure between a formal Periodic Inspection Report (PIR).

Cost of a visual electrical inspection:

The cost of a visual electrical inspection and report can depend on the volume of the home and the easiness of access to inspect the electrical installation itself. However, look for electrical firms that provide preset pricing for this service. This will save any nasty surprises when the bill arrives. The inspection itself ought to take around half and hour to an hour and in London will cost around £100.

If you decide to hire a professional electrician or electrical company to execute your electrical testing, the outlay will depend on the time taken to test all appliances thoroughly. The time taken will rely on how easy it is to get to the appliances for testing, any pieces of furniture that wants to be moved for instance and of course the number of appliances.

It is imperative to ensure that any electrical appliances and fixtures within the house you rent out are safe. On the other hand, unlike Gas Safe regulations, there is no legislation that demands you have to have a electrical safety certificate. Though, should any electrical fittings or appliances inside the rental property cause actual harm to the tenant, you could be held accountable.

Crucial Electrical Upgrades

With all of the large amount of electrical equipment found within the modern home, it’s no surprise that electrical upgrades have become more common. Handling the electrical needs of today’s property owner is no small undertaking, also to keep everything running smoothly, new electrical wiring can often be a necessity, especially in properties built many years ago. If you are considering an electrical upgrade in your home, you will find a few things you ought to be aware of; an electrical wiring project is not a small task, plus the more you find out about what’s available, the more you’ll be able to communicate to your contractor what you expect from the project.

Planning an electrical wiring venture:

A large electrical wiring project adds a substantial load to the main electrical service. In about 25 percent of all homes, some style of service upgrade is required before new wiring may be installed. For example, many householders will be compelled to replace an older 60-amp electrical service with a new service rated for 100 amps or more. An approved electrician is needed to carry out project like this.

Careful planning of a wiring job ensures that you will have enough power for present and future requirements. Whether you are adding circuits onto a added room, wiring a reworked cooking area, or adding an outside circuit, consider all possible ways the area could be used, and plan for sufficient electrical service to fulfill peak needs. One of the worst things you can do as a house owner is to spring for an electrical upgrade that does not upgrade sufficiently. With technology getting larger and better, it is important in making sure that the electrical wiring isn’t simply good enough for now, but good enough for anything may come in the future.

Electrical upgrades for your Circuit Breaker:

Electrical wiring is absolutely not a job for most homeowners to tackle themselves, but it is a good idea to know just a little about what is going to be will need to bring your property up to speed when talking with your contractor.

One method to plan a new wiring project is to look in your main circuit breaker. Though some homeowners might be intimidated by their circuit breaker, most should easily be able to find the circuit breaker box, and read the amp rating printed on it. In most cases, a 100-amp service provides enough power to handle most loads. A service rated for 60-amps or less might require to be upgraded.

Search for open circuit breaker slots in the main circuit breaker panel. You will require one open slot for every 120-volt circuit that you plan to put in, and two slots for each 240-volt circuit. If your main circuit-breaker panel has no open breaker slots, you will have to have a sub panel fitted.

Electrical Inspectors:

Remember, all electrical wiring work demands review by your local electrical inspector to make certain that the changes conform to local electrical and building codes. Failure to have proper permits and inspections can cause problems that can cost far more time and money than some property owners (or unscrupulous contractors) might imagine they can save by doing work “under the table.” You could potentially have trouble reselling your property in the future, or worse, your property owners insurance can refuse to cover your loss in a house fire because your house was changed illegally!